|
|
Than a possible buyer and that all the information we can collect about him, mapping his navigation or tracking his interactions with emails, newsletters or other contents provided by marketing serve to better calibrate the messages when that prospect decides to undertake a purchase or commercial negotiation. 2.Share a process Second step: define a shared process . Once the interrelationship.
Between the different functions is understood and the elements of mutual influence are understood , it is important to define who does what and how . It will therefore be necessary to set up a series of more or less automated steps Job Function Email List that allow the passage of information from one department to another. In this phase it is also very important to define the necessary alignment at the technological infrastructure.
Level because it is clear that the tools for this step are the marketing automation tools , the company CRM and the sales pipeline management tools . The final result must be the design of a process that follows the buyers journey of each lead cluster and defines it in a fluid manner, guaranteeing the user's passage from the information search part to the commercial negotiation part without any friction. 3.Define the SLA.
|
|
發表於 2023-12-11 12:00:42