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Distribution of leaflets, letters, brochures, postcards, catalogs and other materials by mail, broadcast - advertisements broadcast on television and radio, telemarketing - the so-called cold calling. telephone contact with a potential customer in order to present and promote specific products. Interesting forms of offline marketing An interesting variation of traditional marketing is ambient marketing. These are non-standard, one-off promotional campaigns, characterized by a high potential for interaction with recipients. Ambient advertising uses unusual media.
Such as bus shelters or elements of premises equipment. We recommend Interesting marketing campaigns - how to create them? Another interesting form is aromamarketing , scent marketing, which is based on scents. It is the practice of using a pleasant aroma to philippines photo editor enhance a positive brand image, improve customer service and increase sales. Fragrance marketing is often used in shopping malls. Advantages of offline marketing One of the most important advantages of traditional marketing is the ability to reach a wide audience.
An example is, for example, television commercials broadcast in the so-called prime time, i.e. the time of the highest viewership - during the break of important matches, etc. What's more, traditional advertising is the best and fastest way to promote a brand in the local community. Offline marketing is permanent. Billboards placed on city streets will be visible throughout the marketing campaign. No one will remove them, regardless of whether the presented content is attractive and valuable or not. In internet marketing.
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