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Care – Your existing customers Example of a customer journey via the see, think, do, care model with a guitar Giants are less in the See, Think and Care section. If you manage to win them before the purchase phase, they may not go to the giant. And if you help them well after a purchase (even if this is not with you), they might make the next purchase (again) with you. 5. Focus more on See, Think and Care for a specific place in the customer journey. Think of: 'lighting trends 2020.
How to hang your lamp' (Care). For Do, use long tail words. 6. Use the resources visitors want Use video, blogs, images and deploy it across multiple channels. 7. Use other tools besides Google tools For example, Neil Patel's Ubersuggest is useful for finding broader photo editor keyword ideas. In this article you will find 21 other useful tools . 8. Look for trends and use them in SEO For example, put "Black Friday" in your page title. 9. Look for and fill gaps on your site Look for the places where the giants leave gaps in the customer journey.
You can fill these gaps on your own website. Think of the personality, better return options, faster service, different names (dishwasher / dishwasher) or detailed product description. Many sites work with offer pop-ups. A one-time action and then it's over. Shame. Micazu is a website where you can book holiday homes all over the world. They use it to collect information from the visitor. After that, they do not receive a discount or offer, but information that is relevant to them and whether they are familiar with Micazu.
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