If you sell jewelry, Instagram may be

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At first, it's about researching where your audience is consuming content so you can make use of the platforms they use. The goal is to become part of their daily browsing routine, so start where they're already browsing. the ideal place. But if you're a B2B company targeting executives who spend their days looking at emails, email content marketing is a better option for you. If you depend on organic traffic, well-written blogs should be your starting point.


When creating content, take a close look at how users Phone Number List   interact with each platform and adapt your content accordingly. So don't publish the same post on LinkedIn that you have published on Facebook without adapting it to Facebook best practices. 2. Turn to Data Driven In the old days, marketing teams had to guess what their audience wanted. Now, thanks to Data Driven we have analysis tools that help us understand the consumer's mind.




Data serves as irrefutable evidence of what your audience wants to see in your content marketing strategy , so it should be taken into account in every decision you make. Below we detail a list of the most relevant KPIs of content marketing on the different platforms. Social networks: Growth rate, reach, engagement. SEO: Keyword Ranking, Domain Authority, Inbound Links Web: Bounce rate, traffic and traffic sources.