Discussing shared values and goals with your

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Engaged employees are happier and lead to a 202% revenue increase compared to organizations with a less engaged workforce per one study. A strong culture in the SEO space is essential for a consulting team as it fosters collaboration, attracts and retains top talent, and helps build a strong brand – all of which help your team stand out in the market. Up to 35% of workers would pass on a job if they felt the culture was not a good fit. 12 ways to maintain your culture as you scale 1. Define your SEO team’s core values The best corporate cultures are usually rooted in a shared set of beliefs, values, working methods and (perhaps most importantly) purpose. To define your core values, start by defining a mission statement.

Is there anything people consistently say about you that DB to Data you great?  team in a brainstorming session can be a good place to start, but you may want a smaller group to define the final set of core values. Stephanie Gioia offers a useful framework to determine which values may be truly useful versus which do not serve the overall strategy. Dig deeper: How to build a values-based agency that drives results 2. Create a strong leadership team and structure Leaders typically define the culture of a team. This is why it’s especially important to think about the cultural contributions that are most important when identifying team leaders, as well as how to structure your team beneath those leaders.



Limit direct reports to maximize time spent with managers Nothing says that it’s time to look for a new job like a manager who isn’t providing proper leadership. Building a culture means retaining the key players through supporting their needs. To do so, you need to ensure that your team has what they need, and one of the most important things needed is proper guidance, especially at the junior levels. We also recognized early on that for managers to be effective, they need time to provide deep learning, tactical support, and strategic guidance. We made the business case to hire ahead of the present need state and bring in additional managers to stabilize the management structure.