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Good Black Friday Ad Copy Examples To help you get started, here are five ad examples using effective Black Friday copywriting and design. 1. Bath & Body Works This retailer already offers BOGO deals for shoppers year-round. Yet, to appeal to existing customers as well as entice new ones, their Black Friday ad focused on the one-time event of mixing and matching any items in their online store. The ad includes an attention-grabbing headline, a compelling offer, and eye-catching visuals.
Bath and Body Works website screenshot 2. Man Crates Man Crates uses personality in its Cambodia WhatsApp Number Data ads, showing that they understand their target audience well. This ad not only includes attention-grabbing and entertaining copy, but also is a carousel ad with each photo as part of a story. 3. Target In this big store retailer’s Facebook ad, the focus is on a product their target audience seeks at this time of year – Christmas trees.

Buyers will pay 50% less if they act within the next four days, creating a sense of urgency. They sweeten this deal by offering free shipping and returns. In other words, they take a multi-layered approach to convincing consumers to buy now. Target Ad on Facebook 4. Light The phrase “Black Friday Sale Starts Today” captures the attention of consumers and causes them to stop scrolling. The brand also uses numbers to make an impact, choosing to include the amount they can save (instead of the percentage off).
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