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Its goal to simplify the use and understanding of its services. Despite this modification, the advertising principle of Google Ads remains unchanged the agency sells promotional links on its Display network. In its search engine, in the Gmail inbox and on sites with Google advertisements, the platform offers to display your site, your products or your services to a targeted audience. Targeted how? Via keywords. For example, here are the ads obtained when you type payroll software into the search engine Example of Google Ads ads to generate Leads In order to generate qualified Leads , you will therefore need to do indepth SEO work and discover the queries that your target uses.
Google Ads allows you to buy your positioning on these terms through auctions. The Google Albania WhatsApp Number advertising network uses the CPC principle you only pay when the ad is clicked. However, the more competitive the word is on click. To obtain a positive ROI, you will need to take into account several criteria when choosing keywords. Well cover these tips later in the article. Why choose Google Ads to generate Leads? According to a Forrester study , of Internet users search the Internet to find a service. The whole point of communicating.

Google Ads is to increase your chances of capturing these potential customers looking for answers to their needs. But why choose the Google platform specifically? Because in France, Google holds of the traffic from search engines. It is the most efficient advertising agency for lead acquisition . Google market share in France Display campaigns reach up to of Internet users around the world . Besides, did you know that Internet users are more likely to search for a brand after seeing it on a Google ad? Advertising on Google Ads means appearing on the first page of results provided you have a suitable bid.
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