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Must make a table with four columns. The first will be for you to list the strengths and weaknesses of the sector you want to analyze or of the entire company in case you are looking for a general analysis. You must be quite specific . Spend a reasonable amount of time on your list, placing the factors you have identified on it. The more items your list has, the better . This way you can have a better overview. Start with the strengths

and then move on to the weaknesses. Once you have at least items Chinese Australia Phone Number List on your list you can move on to the next stage. ADVERTISEMENT Remember, the more factors, the better. Establish value indices Now that you have a list of the strengths and weaknesses of the business, it is time to assign a grade to each of its elements. For that you will use the second column. You will give a grade that varies between and for each of the factors on your list. Where is





an unimportant factor and is a very important factor for the success of the brand . When adding the scores of all the items on your list the total value should be Therefore, be careful when giving values ​​to each of the factors on your list so that the total does not exceed this value. For example, if you have strengths on your list and weaknesses, you will give each element a grade according to its relevance to the final result, regardless of whether it is positive or negative. The sum of the score of the factors must equal  Classify the factors Once you completed the second column it was tim