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Then let’s analyze it from the perspective of product positioning, user groups, and main functional processes  Product positioning Exclusive sales platform CONFIRMED specializes in providing exclusive and limited edition products from Adidas, especially footwear and high-end apparel. It aims to be a direct connection point between the brand and its most loyal fans. Brand marketing tool Through this platform, Adidas is able to strengthen its brand image, especially in the field of fashion and high-end sports equipment. CONFIRMED, as a dedicated platform, also strengthens Adidas' position in the market for trendy and limited-edition products.


Market Analysis and Consumer Insights CONFIRMED may also be used as a market research tool to better understand the target market by analyzing user behavior and purchasing patterns.  User groups Trend enthusiasts Consumers who pay atte Armenia WhatsApp Number ntion to the latest trends and designs, and they pursue limited editions and exclusive collaboration series. Adidas Loyal Fan A loyal supporter of the brand who maintains a high level of interest in the brand's new products and special releases. Sneaker collectors Consumers who have collectible limited edition sneakers are often willing to pay a premium for unique and rare designs.  





Main functional processes Product previews and information Users can browse upcoming products in the app and get detailed information such as price, design features, release date, etc. Registration and participation in the lottery For products of interest, users need to register to participate in the lottery within a specific time.and selecting a purchase size. Notification of lottery results After the lottery is over, the user will receive a notification whether he or she has won the lottery. If successful, the user will have the opportunity to purchase these limited edition products. Purchase and payment Successful users can complete the purchase process within the app, including payment and selecting delivery options. Community interaction and content CONFIRMED may also provide brand-related content, such as designer interviews, brand stories, etc.