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ADVERTISEMENT Before continuing! Take a look at these 3 contents that may be of interest to you: Discover what the new Google Analytics will be like, learn what to expect from GA4! Learn what types of social networks you need to meet your Digital Marketing objectives! How to Reach a Ready-to-Buy Audience Using Local Retail SEO How to put cross marketing into practice? If you have reached this point, it is very likely that you are convinced that cross marketing is a perfect strategy to get the most out of your promotional actions, right? Thus. Here we will give you a brief but valuable guide on how to do it.

Take note! Clarify your goals This is a simple step, you just have Telegram Number Data to ask yourself key questions like: What do you hope to achieve with cross marketing? What do you want your potential customer to do in your store? What are the ideal results expected by you? Once you have this, you will know what your expectations are in this regard and you will be able to build a strategy that achieves them. Identify your ideal client or buyer persona The first thing is to know what your business model is, it can be B2C or B2B. Whatever it is, it will give you a clear perspective of your client's profile and you will be able to build a model of the ideal consumer or buyer persona.



Thanks to this you will know what their interests, tastes, motivations, problems, pains and demands are to create cross marketing strategies that respond to them and get the most out of your actions. ADVERTISEMENT people-generator Define your KPIs It is not possible to recognize the effectiveness of a strategy if it is not measured, right? Well, a fundamental part of well-applied cross marketing is the definition of KPIs that reflect the effectiveness of your actions and clearly determine their progress or setbacks. Collect information from your customers .