What the study verified Are review stars effective in increasing

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Click-through rates in SERPs? Data collection method and operation range Our researchers conducted a study to determine the differences in CTR for various search screens in the two markets. 2 target markets x 2 types of experiments = 4 experiments Two target markets: Western market and European market The difference between the types of experiments is the presence or absence of asterisks for reviews in the target SERP for each market. Eye tracking and click surveys were conducted to collect CTR data for each experiment. data The criteria by which we analyzed eye tracking results in Western markets were: time to first fixation, average time fixation, click-through rate, number of clicks, and average time to first click. , the average number of visitors.

The data from the eye-tracking analysis was used to assess the difference in CTR between stars and the presence of stars and to determine the number of subjects needed to analyze the findings. In the same way that quantitative data such as numerical values ​​are compared using tables, experimental results are India Phone Number also displayed as a heat map to enable visual comparison. Number of subjects In the eye-tracking heat map study, we asked 100 people each to compare the types of search results for Western market brands, and about 200 people overall.





In both markets, approximately 500 participants were recruited to ensure the validity of the results in the click study. Note that this number of subjects was determined before analyzing the results of the eye tracking study. Usefulness Looking at the total number of eye tracking subjects, approximately 59% of the subjects maintained sufficient quality for analysis, and we were able to obtain sample data from 60 subjects in Experiment 1 and 58 subjects in Experiment.