One of the best-known statistics in marketing

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PABLO M. SUAREZThe marketing area increasingly requires specialized professionals. One of them is the digital funneler , an expert in conversion funnels who can boost (a lot) your sales process. is that 80% of potential customers never convert. Why does this happen? Basically because companies do not have well-defined, planned, efficient funnels or with analyzed data.what is a digital funnelerIn every failure, omission, or inconsistency in the funnel there is a lost conversion opportunity . That's why you need a digital funneler!knowledge of a digital funnele.




What is a digital funneler and what capabilities should it have?The digital Mailing Data Pro funneler is a hyper-specialized marketing professional. Its field of action is sales funnels , their study, their creation and the optimization of any of their stages the top of the funnel (ToFu), the middle of the funnel (MoFu) and the bottom of the funnel (BoFu). All your processes must be focused on business objectives.tofu mofu bofuIn addition to thoroughly knowing the funnel of the niche you are working in, the trends and the audience you are targeting, the digital funneler must have the following capabilities1.



Strategic mindsetThe buyer travels through the sales funnel and in each part of the process they have contacts with the product or service they are looking for. The digital funneler has to know all the marketing strategies and define which is the best in each of the stages of the funnel so that, at each point of contact , the buyer decides to continue making the purchase and gets closer and closer to the conversion. . 2. Curiosity and creativityA digital funneler must be curious, dare to experiment , know when to iterate and be creative to be able to generate new ideas.